Alex Nassour – Art Director

Design Diary

This is a running journal of my mini creative adventures between briefs. 

Let's Make Jacob's Day


It all started with a tear-jerking email from Gui Borchert. Followed by an outpour of heartfelt cards and messages for a boy suffering from cancer.  

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The article he sent was about a boy named Jacob who doesn't have much time left because of the type of cancer he has. His one request is to receive cards from anyone inspired to reach out to help bring the Christmas cheer.

After suppressing a waterfall of tears, I replied with a card design of my own to get the ball rolling on the email chain.

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And damn, did it roll. The whole agency replied.

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And now he's got a giant envelop of holiday cheer from everyone at 72andSunny. 


The cards have arrived!

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Alex Nassour