Q: How does an advertising agency attract creative people who’d never work in a stuffy corporate environment? A: InternTest™ – it’s not a drug test, it’s a creativity test.
Make a beautiful sample cup that references 1960’s Swiss pharmaceutical design systems
Send hundreds of them, IN BOXES, to schools around the United States.
Design a website to make sure WE don’t leave out the international students.
Receive hundreds of sample cups from students all around the country. HERE ARE SOME FAVORITES:
Pick some interns and hire them.
And pay them too…
Creative Director Paul Malmstrom
Creatives Alex Maleski
Design Matt Van Leeuwen & Mark Sloan
At Mother New York
Photographer DiChen Chen