Alex Nassour – Art Director
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InternTest™

 
 

INTERNTEST™

Q: How does an advertising agency attract creative people who’d never work in a stuffy corporate environment? A: InternTest™ – it’s not a drug test, it’s a creativity test.

 
 
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Step ONE

Make a beautiful sample cup that references 1960’s Swiss pharmaceutical design systems

 
 
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STEP TWO

Send hundreds of them, IN BOXES, to schools around the United States.

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STEP 3

Design a website to make sure WE don’t leave out the international students.

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STEP 4

Receive hundreds of sample cups from students all around the country. HERE ARE SOME FAVORITES:

 
 

AND FINALLY

Pick some interns and hire them.

And pay them too…

 
 

Creative Director Paul Malmstrom
Creatives Alex Maleski
Design Matt Van Leeuwen & Mark Sloan
At Mother New York

Photographer DiChen Chen