Alex Nassour – Art Director
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LA Originals

 
 

LA ORiginals

Honestly, I'm in awe that I got to contribute art to this great cultural moment. It's an initiative by the Mayor of Los Angeles to spotlight and support L.A.’s creative economy. 

 
 
Look Ma! My name's on a wall…legally. 

Look Ma! My name's on a wall…legally. 

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This film introduces the brilliant logo by Ben Hodgin for the city of LA, upon which I am stoked to have drawn letters on.

 

Process

Here's a couple things I tried before we landed on the final.

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