Alex Nassour – Art Director
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LA Originals

 
 

LA ORiginals

72andSunny collaborated with the Mayor of Los Angeles to define LA as the world’s creative capital. Our task was to create a brand that celebrates and supports our creative economy by raising money for creative entrepreneurs in underserved communities.

 
 

LAUNCH FILM – :60s

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I participated in branding process for this mark. Even though the mayor didn't choose my direction, I was featured as an #LAOriginal artist.

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THE #LAORIGINAL ARTISTS

Honestly, I'm in awe that I got to contribute art to this great cultural moment.

All proceeds from the LA Original program received by the Mayor's Fund for Los Angeles will go to the “Made by DWC” program that helps women who are transitioning out of homelessness learn creative and practical skills to begin working again. 

 

Process

Here's a look into the design process.

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