Alex Nassour – Art Director
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LG & NCAA

 
 

 life's not perfect
Life's GOOD

We set out to refresh a category known for it's slick product shots and celebrity endorsements by taking a more relatable, light hearted approach. These spots introduce the idea that life doesn't have to be perfect to be good. Even for mascots. 

 
 
 
 

Creative Directors – Adam Koppel & Allbriton Robbins
Creatives– Alex Nassour & Matt Garcia
Producers – Eric Rasco & Adrian Womack