Alex Nassour – Art Director

LG — March Madness


 life's not perfect
Life's GOOD

We set out to refresh a category known for it's slick product shots and celebrity endorsements by taking a more relatable, light hearted approach. These spots introduce the idea that life doesn't have to be perfect to be good. Even for mascots. 


Creative Directors – Adam Koppel & Allbriton Robbins
Creatives– Alex Nassour & Matt Garcia
Producers – Eric Rasco & Adrian Womack