Jordan:
Greatness Is Watching
When the best one vs one basketball players in the world compete, greatness watches.
We used 3,000 drones to create a first of its kind takeover of the Brooklyn Bridge for Jordan Brand’s The One Tournament, a 17-city global competition that determines the best one-on-one hooper alive.
Agency Wieden + Kennedy
Creatives Tola Oseni & Alex Nassour
CDs Jordan Dinwiddie, Emma Barnett & Jeff Williams
ECDs Caleb Jensen & Blair Warren
Producer Jenny Smith & Emily Knight
Editorial JOINT NYC & BlueOx
Music Jay Squared
Drone Prod. LunaLight & NGNM
Photographer Renae Wootson
Retouching Greg Radich
FILM
FROM WINGSPAN TO BRIDGESPAN
PRESS
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