Jordan Brand:
Greatness Is Watching
When the best one vs one basketball players in the world compete, greatness watches.
We used 3,000 drones to create a first of its kind takeover of the Brooklyn Bridge for Jordan Brand’s The One Tournament, a 17-city global competition that determines the best one-on-one hooper alive.
Agency — Wieden + Kennedy
Creatives — Tola Oseni & Alex Nassour
CDs — Jordan Dinwiddie, Emma Barnett & Jeff Williams
ECDs — Caleb Jensen & Blair Warren
Producer — Jenny Smith & Emily Knight
Editorial – JOINT NYC & BlueOx
Music – Jay Squared
Drone Production – LunaLight & NGNM
Photographer – Renae Wootson
Retouching – Greg Radich
FILM
FROM WINGSPAN TO BRIDGESPAN
PRESS
♥