Nike LeBron 23
LeBron is the first basketball player to ever reach a 23rd season. Which is why we released 23 shoes with 23 witnesses to tell 23 stories about his career.
More shoes to come as they’re released.
Agency — Wieden + Kennedy
Creatives — Courtney Fields, Nate Richards, Macaihah Broussard, Alex Nassour
ECDs — Caleb Jensen & Blair Warren
Producer — Jalen Simms
Editorial – Patrick Stanton // JOINT
Audio – Suat Ayas // JOINT
The Miami Twice 23s
This shoe is about LeBron James winning two championships back to back in Miami. So we partnered with his former teammate Mike Miller to make something that’s also twice as big in Miami…Donks.
MORE COMING SOON…
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