Nike LeBron 23 “Miami Twice”
Nike is releasing 23 shoes for LeBron’s 23rd season. The Miami Twice shoe is about him winning two championship rings back to back with the Miami Heat.
So we partnered with his former teammate Mike Miller to make a style of car that’s also twice as big in Miami…Donks.
Agency Wieden + Kennedy
Creatives Courtney Fields & Alex Nassour
CDs Nate Richards & Macaihah Broussard
ECDs Caleb Jensen & Blair Warren
Producer Jalen Simms
Editorial Patrick Stanton // JOINT
Audio Suat Ayas & Candace Mortier // JOINT
Miami Twice “Donk Mechanic” Film
Mike Miller at the Heat Game
After creating the Miami Twice Donk, Mike Miller pulled up to the Heat game and surprised fans with unreleased pairs of the LBJ Miami Twice 23s.
Donk BTS
A little behind the scenes of making the Miami Twice Donk. 
Press
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