Tripadvisor
There’s Good Out There

I wrote this tagline. Yes, me an Art Director. Sometimes, we get lucky and our writers just let us go nuts. We wrote this in the pitch and ended up beating out six other agencies. 
Then the pandemic hit. A lot of time passed, and we finally launched the new line with a fresh look from Mother Design. It was their first brand campaign in 20 years.

 

Agency – Mother New York
Creatives – Alex Nassour, John Cherry, Eric Dennis, Julia Melograna, Christine Petrosky, Brennen Cooke
CD – Josh Braithwaite
Mother Design – Mark Sloan, Matt Van Leeuwen, Jess Yan, Yaya Xu, Kozue Yamada 
Custom Type – Colophon
Illustrator – Giacomo Bagnara